TNS Digital study launch 2010
Digital Kenya : A glimpse into the on-line life of Kenyans.
The ICT Board in partnership with TNS Research International recently completed an on-line and qualitative study “Digital Kenya”, and the results are now available.
The key themes for the study are:
- The internet in our lives
- Social life and engagement
- Buying and selling
- Knowledge
- Marketing
- GOK and social services
The study was conducted to provide organizations with an up-to-the minute understanding of how people in Kenya use internet; to provide new analysis of the consumer and what motivates them to behave in particular ways when they are on-line and to understand the needs of users of the digital space in Kenya so as to harness opportunities and drive innovation of services for the future.
