The Pasha Entrepreneurs workshop was held on the 22nd and 23rd of October 2012 at AFRALTI Waiyaki way Nairobi. As part of the ongoing support of the Digital Villages (Pasha) Project, the Kenya ICT Board invited Pasha Managers for a two day workshop.
The aim of the workshop was to expose Pasha Managers to successful entrepreneurs in Kenya. This exposure was aimed to rejuvenate the entrepreneurial zeal of these Pasha Managers in the often challenging business environment.Pasha Managers face the special task of balancing achievement of their personal goals and the Government’s agenda to reduce the digital divide in rural Kenya.
Based on pasha center site visits and monitoring and evaluation reports of the centers’ progress, the Kenya ICT Board pasha team found it best to engage with all pasha managers ; Meet them all with, an aim of providing them with business and marketing insights and also gather information on the business and implementation hurdles faced by the managers.
Out of the 63 selected pasha managers 47 attended the workshop shared learnings and challenges faced with an aim of finding solutions and networking. In attendance was the PS –Ministry of Information and communications- Dr. Bitange Ndemo PhD- who emphasized on the use of open data to empower the communities, and the importance of having local digital content.
The C.E.O Kenya ICT Board Mr. Paul Kukubo encouraged the pasha managers to be out of comfort zones and take the lead to be innovative in the industry. Despite the challenges faced, opportunities can be found.
Other guest speakers included;
- Mr. Anthony Kagotho of sawasawa.com shared on Critical areas of focus for success as an entrepreneur. Mr. Kagotho has seen his business grow from a small start-up to one with a Pan-African footprint.
- Mr.Sam Gichuru Director and Co-founder of Nailab shared with the pasha entrepreneurs on how to actualize/put an idea into action. He also shared on how Nailab was founded from funds that were closely monitored and audited. Accountability and integrity is of great importance as a pasha manager.
- Mr. Segeni Ngethe C.E.O of mamamikes.com shared on his experience as an entrepreneur and on creative thinking after the idea. He encouraged the pasha managers to engage on-line with Kenyans in the diaspora.
The pasha managers also had sessions where they shared the challenges faced and suggested possible solutions by sharing experiences in their different communities. Mrs Eunice Kariuki ; Marketing Director Kenya ICT Board, shared various essentials in Marketing and communication.
Monitoring and evaluation of the pasha project sampled financial report was shared by a team from Deloitte, tasked to provide reports to the Kenya ICT Board. Deloitte also shared action points with the Pasha Managers on how they can improve on their financial management and aim to grow their businesses as pasha entrepreneurs. Family bank and the Kenya ICT Board project team also had a feedback session on how to make banking relation better
Ms Christina Njoka-Head of HR and Admin-Kenya ICT Board talked to the pasha managers on HR management – recruitment, retention and attrition were among topics discussed.
At the end of the two days, pasha managers left re-energized as entrepreneurs with action points on challenges faced.The Kenya ICT Board plans to call more pasha conferences to encourage networking and partnerships with other stakeholders